Pahua

Pahua — Latin electronic folk, roots and contemporary exploration

Pahua is the project of Mexican singer, songwriter and DJ Paulina Sotomayor, a proposal that blends Latin American rhythms with alternative electronic music from an intimate and contemporary perspective. Her sonic universe connects femininity, nature and self-discovery, with references that resonate with artists such as Nidia Góngora, Mitú or YoSoyMatt, yet shaped by a distinct identity of her own.

Trained in singing from an early age and surrounded by popular and lyrical songs in Purépecha and Náhuatl, Pahua expanded her musical language by learning percussion and drums. She later co-founded the project Sotomayor with her brother, touring across Mexico, the United States and Latin America, consolidating a rhythmic and stage foundation that now runs through her solo work.

Her music moves between synthesizers, organic sounds and lyrically rich vocals, exploring Latin and Afro-Latin rhythms, alternative beats and electronic textures. With over 20 million accumulated streams, she has been selected as a Spotify EQUAL Mexico ambassador, was part of Amazon Music’s ROMPE program, and participated in Arrullos Mexicanos Vol. 1 by Apple Music, nominated for a Latin Grammy. Her sound has also reached video games, series and international advertising campaigns.

In her latest work, Cerca del Lugar, Pahua introduces a more reflective and socially aware dimension. Speaking about the song “Silencio,” she explains: “For me it’s a statement: sometimes we don’t have to stay silent about certain things, and it’s important to know how to express the needs we have as human beings, on a psychological and emotional level.” This sensitivity runs through her entire project, which, as she summarizes, is born from an organic vision: “I always visualize everything in a very natural way, and that can also be imagined in the music.”

Why shouldn’t you miss her?
Because Pahua represents a new voice in Latin electronic folk: honest, sensorial and deeply connected to her roots, capable of transforming tradition into a contemporary language that is danceable and emotionally powerful.